Our Story

Building financial confidence through practical education and real-world experience

We started DriftUpX because too many people struggle with budgeting basics. Not the complex investment strategies or corporate finance theories — just the everyday money decisions that actually matter. Our approach comes from years of helping individuals and families build sustainable financial habits that work in the real world.

Where We Began

Back in 2023, we noticed something troubling. People were getting overwhelmed by financial advice that felt disconnected from their daily lives. Budgeting apps promised miracles but ignored human behavior. Investment courses focused on wealth building while people struggled to track basic expenses.

So we decided to focus on what actually works — simple systems, practical tools, and education that respects both your intelligence and your time constraints.

Financial planning workspace with notebooks and calculator

Real-World Focus

We teach budgeting methods that work with your actual lifestyle, not idealized versions of how you should live. Whether you're dealing with irregular income, family expenses, or just trying to understand where your money goes each month — our programs address these genuine challenges.

Every technique we share has been tested with real people facing real financial pressures. No theoretical exercises or case studies about fictional families.

Behavioral Understanding

Money management isn't just about math — it's about habits, emotions, and the psychology behind our spending decisions. We incorporate insights from behavioral economics to help you understand why certain financial strategies succeed while others fail.

This means addressing the real reasons people overspend, how to build sustainable saving habits, and why willpower alone isn't enough for long-term financial success.

Taiwan Market Context

Our programs specifically address financial realities in Taiwan — from understanding local banking systems to navigating housing costs and family financial responsibilities that are common in our culture.

We incorporate local economic factors, consumer protection laws, and practical considerations that generic international financial advice often overlooks.

Our Teaching Philosophy

Education should be immediately useful. When you learn a budgeting technique from us, you should be able to apply it the same week. We believe in progressive skill building — starting with essential foundations and gradually adding more sophisticated financial management strategies.

We also believe in honest conversations about money. Financial stress is real, and pretending otherwise doesn't help anyone build better habits.

Interactive financial education session with participants

Our Commitment

We're committed to providing education that respects your time and intelligence. Our programs focus on practical skills you can implement immediately, not theoretical knowledge that sounds impressive but doesn't change your daily financial reality.

We also maintain realistic expectations. Building strong financial habits takes time, and we're honest about what you can expect to achieve and when.

Financial planning tools and resources laid out on desk

Meet Our Team

Oskar Lindqvist, Financial Education Director

Oskar Lindqvist

Financial Education Director

Oskar brings over eight years of experience in personal finance education and behavioral economics. Before joining DriftUpX, he worked with credit counseling organizations and developed financial literacy programs for various community groups. His approach combines practical budgeting techniques with insights from psychology research on spending behavior.

Ready to Start Building Better Financial Habits?

Our next comprehensive budget foundations program begins in September 2025. Learn practical money management skills that actually work in daily life.

Students working together on financial planning exercises
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